The BenchBuddy was developed by a sports fan and outdoor enthusiast who could see the need for an inexpensive, environmentally-friendly, responsible type of seat cushion.
One that would not harm the environment when manufactured or disposed of, and could be sold inexpesively by charitable groups and booster clubs to make money for their cause.
The product would be especially useful for fans who see the product offered for sale when they arrive at the activity, or soon afterward when they become uncomfortable.